Staying true to your hue has never been easier now with Joico’s Color Balance regimen of shampoos and conditioners.
Joico’s Multi-Spectrum Defense Complex™, along with tone-correcting pigments make these shampoos and conditioners perfectly formulated to not only protect your haircolor but make sure it’s the beautiful color you want to keep – like you just stepped out of the salon! With technology that instantly neutralizes brassy, undesirable tones, Color Balance Blue keeps lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange” and Color Balance Purple keeps unwanted brassy and yellow tones from invading blonde and gray hair.
We decided to leave brassy to the band, and give the “Sombré Set” (our new, subtle take on Ombré-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping?
Perfect choice for: Naturally dark-brunette hair with salon highlights.
The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use.