Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade.
Tamarind, Rose Petal & Coconut Essence
• Delivers color retention • Extra gentle cleansing without stripping color • Brightens, illuminates, and adds luminous, glossy shine • Dramatically increases tensile strength and elasticity while nourishing and smoothing • Never dries out hair like typical purple shampoos • Provides unsurpassed color and heat protection
• Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color • Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening • Abyssinian, safflower, and chamomile oils nourish and enrich while smoothing and adding shine • Advanced ColorLast System™ featuring: • Chromaveil® and Heliogenol® for full spectrum color protection • FlexShield Technology for heat protection up to 450° • A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance and protect
How to Use
Wet hair, lather. Leave on for 1 - 2 minutes, as needed. Rinse. Follow with SignatureBlonde Violet Condition.