This renegade shampoo is leading the bare hair revolution
Unlike typical shampoos, Color Security Shampoo is uniquely formulated with
NO silicones or natural oils
NO conditioning gums
NO pearlizing agents
NO thickening resins
Contains no ingredients that leave behind residues which can dull color or even worse impede hair growth and lead to hair thinning and loss. Recommended for use with extensions, as formula has no silicones or conditioning agents which will loosen them. Rich-lathering, advanced sulfate-free formula gets your hair clean, helps prevent thinning and keeps your color WOW!
Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.
HERE’S A DIRTY LITTLE SECRET:
Did you know that shampoos actually no longer clean hair but actually leave dulling films behind! It’s true…. virtually every shampoo has silicones, conditioning agents and/or ingredients to make the formula look pearly. None of these ingredients clean your hair: In fact, they do the opposite. They are made to adhere to the hair, and do not easily rinse off. They not only leave your color dull and drab, but, because you massage shampoo onto your scalp, these ingredients can stick to your scalp and block hair growth, which can result in thinning or even hair loss.
This utra-clear, rich lathering, mild formula just does what a shampoo is supposed to... leaves your hair and scalp clean. AND, because no dulling films from conditioning agents are left behind, hair color is vibrant and bright!
What is so revolutionary about Color Wow Color Security Shampoo? Color Security Shampoo is a 180-degree departure from typical color care products. Not only formulated without sulfates, it also has NO SILICONES, NO CONDITIONING AGENTS, NO PEARLIZING AGENTS…one or more of which is found in virtually every shampoo on the market. These ingredients leave behind residues that not only dull the hair, but can actually clog the follicle and worse than that can impede new hair growth.
Can Color Security Shampoo be used on all hair types? Yes! It is a sulfate-free shampoo so it is very gentle. Because we’ve taken out all the unnecessary ingredients, it won’t dull hair, weigh it down, or impede new hair growth like traditional shampoos so it is recommended for all hair types. A shampoo should clean hair, period. It should not condition, volumize or defrizz because these ingredients can stay behind and are completely counterproductive to the cleansing process.