BaByliss PRO Nano-titanium & Ceramic Flat Iron contains a built-in ion generator which produces negative ions to close hair cuticle and reduces static electricity that dulls hair and causes fly-away frizzies. The Sol-Gel technology has higher concentration of titanium and ceramic, offering your hair an increase in durability and reduced friction for a smoother glide. Its advanced Korean ceramic heater provides you excellent performance: iron heats up very quickly, gets very hot, and stays very hot. Such high temperature is perfect for Keratin Brazilian straightening treatments. Negative Ions stop the growth of bacteria, fungi, etc., resulting in healthier hair and scalp.Ceramic Technology allows to distribute heat across the entire surface evenly, retainning heat more efficiently eliminating hot spots.Far Infrared Heat dries the hair from the inside out. The result is that more moisture remains in the hair shaft and there's less damage to the hair.